
The power of PR for startups
PR can be one of the most effective and best value ways to build your business. And PR for Startups doesn’t need to cost the earth.

PR can be one of the most effective and best value ways to build your business. And PR for Startups doesn’t need to cost the earth.

When it comes to the PR strategy, nothing helps to power positive reputation quite like founder-focused leadership and CEO profiling.

For consumer facing brands, bloggers are an important marketing tool. But the approach has to be perfect. Here’s 8 ways to improve your blogger outreach.

Too many businesses covet national coverage when local press attention can have a much bigger impact. Here’s how to get your business in the local media.

Want to know how much a PR agency costs? Find out the answer plus what you’ll get for that price and warning signs to be wary of. Also read how to find a good agency to work with.

Unless you’re Apple or Donald Trump, the press will not cover every new thing you do. To get attention from the media, you need to tell a strong story. Here’s how to find a newsworthy PR angle.

From managing political risk to exploiting a lobbying opportunity, even brand new start-ups and the smallest of small businesses should consider having a public affairs strategy.