How to create word of mouth for your business
Boost your brand’s reputation and attract new customers with these proven strategies for generating positive word of mouth. Build a loyal fan base today.
Category: Marketing
How to give your startup a fighting chance of attention this year on a tighter marketing budget
Getting your business the attention it needs to thrive can be a daunting task. With the current economic climate, marketing budgets are typically tighter than
The Importance of Photography for Consumer-Facing Businesses
Stephanie from The Brand Photography Company explains why high-quality photography is a smart investment for consumer-facing businesses.
Why you should stop marketing until you’ve fixed your brand
Before you spend time and money on digital marketing, make sure your branding is up to par. Find out why in our helpful guide.
Burnout in marketing – spot the warning signs and keep your wellbeing in check
Don’t let marketing burnout take over your workflow. Understand how to avoid it, and learn effective tactics to power through the day.
How to create an irresistible elevator pitch
Creating a powerful and concise elevator pitch is essential for any business. Discover how to craft one to make your business stand out.
Why your startup should fill its marketing gap with an External Consultant
When a startup lacks the resources to hire a full-time marketing director, an external consultant is the perfect solution to fill the gap.
How to keep a close eye on your competition with minimal cost and effort
Want to stay ahead of the competition without breaking the bank? Try these tips for keeping tabs on them without overextending yourself.
Why even the smallest of businesses should create buyer personas and how to do it
Every business, no matter how small, should create buyer personas. This post will explain why and how to accomplish it without exhausting your budget.
What to focus on with your marketing in 2022
2020 was the year of survival. 2021 has been the year of recovery. With the right marketing, 2022 can be the year for growth.
How to reduce marketing spend but not your impact over the next few months
During the Covid-19 pandemic, how do you reduce marketing spend with minimum pain to staff and your business?
Smart Marketing Spotlight: Peloton
In this smart marketing spotlight, we focus on Peloton’s clever brand proposition and team of brand ambassadors expanding its customerbase daily.
The battle of the Christmas TV adverts and is it worth it?
Which brought you to tears and more importantly which drove you to buy? Here are our thoughts on the winners of the Christmas TV adverts in 2019.
Chatbots and Influencers and AI, oh my!: and other marketing trends for 2020
WIth new marketing techniques and tools emerging weekly, be on top of what will work for your business with these marketing trends for 2020.
Marketing to Gen Z
How do you reach the newest wave of consumers, let alone connect with them? We asked one of them about marketing to generation Z.